We automate the dull work so you can do the amazing work.

AI drafts. You decide what ships.

Practice

A few partners at a time, every install hands-on.

Your voice, your approval on every customer-facing draft, run on infrastructure we own.

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Scanner

Focused Checks for specific site problems.

Image Check is in internal preview; more Checks are in build and design.

See the Checks →
Academy

Training is in design.

Waitlist open for operators and developers who want to install this themselves.

Join the Waitlist →

Every install starts with the same question: what's the dull work, and what's the amazing work?

The dull work has rules and patterns (drafting, sorting, scheduling) — AI is genuinely good at it. The amazing work requires the owner's history, taste, and read of a specific room. AI clears the path back to it. We follow the same seven-layer build order on every install, touching only the layers your workflow needs.

1

Data layer

One place where the truth lives — your CRM, booking platform, or POS, plus a hosted layer for the work that has no home yet. Everything reads from and writes to this.

2

Intake

Standardized capture of new work — new lead, new DM, new booking, new content asset. Clean fields, validated, deduped.

3

Routing

The branching logic that decides whether something becomes a quote draft, a customer triage, a follow-up, or an internal task.

4

Notifications

Channel pings, email triggers, approval-queue items — plus the customer-facing bot when one fits your business.

5

Automations

The actual time-savers — recurring reports, auto-drafted follow-ups, scheduled content cuts. Deterministic where it can be.

6

Agents

Voice-aligned drafting, triage classification, summarization — sitting on top of the workflows already running. Most agencies start here. That's why their builds collapse at month three.

7

Dashboards

The view layer — often a generated Friday review that lands in your channel. What ran, what you approved, what needs your attention next week.

See full Practice details

How we decide what's worth automating, the three-bucket decomposition, the path in from discovery to install, and what we don't do.

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One crawl. Pick your Checks. Get a report.

We run every Check on Obaron's own surfaces before it ships to a customer. Image Check is in internal preview right now — that is the method: run it here before it runs for a customer.

Internal preview

Image Check

Find oversized images and get a fix-ready report.

In build

Accessibility Check

In design

AEO Check

In design

Messaging Alignment Check

Adam Kinney

Adam Kinney — founder

  • 25 years shipping web systems (Microsoft Learn, Stripe Docs)
  • Building and running this automation on Obaron first
  • Three-arm practice: I install it, I document it, and I'm designing the training from what runs

Practice is taking on a few partners at a time. Scanner's Image Check is in internal preview; more Checks in build. Academy is in design.

About Obaron →